The Kind Mat

The Kind Mat is a revolutionary yoga mat that uses memory foam to eliminate pain points when used on hard surfaces. The results are increased overall comfort, reduced elbow, knee and joint pain and a better yoga experience. The creator, Racheal Ennis, needed a new brand and website to reach the health-focused yogis in a very saturated market. The ‘kind’ in the Kind Mat represents exactly what differentiates the mat from others on the market and the logo makes reference to actual yoga poses. The new website offers a streamlined and minimal buying experienced with soft tones and an easy navigation. In addition, a complete identity and packaging system was created to compliment the new brand and colors.