Transforming Connectivity Solutions with Smith Micro Software

As thre Creative Director, I had the privilege of spearheading the creation of innovative mobile and desktop applications at Smith Micro. I led talented teams of user experience designers, writers, and visual designers, focusing on connectivity and device management solutions for the OEM and enterprise market. These products were customized and "skinned" for tier 1 and 2 carriers both globally and within the US.

Key responsibilities:

• Cross-Platform Development: Managed projects that required compatibility across multiple operating systems, devices, and languages.
• Style Guide Creation: Developed comprehensive style guides for each project to ensure consistency and alignment with corporate guidelines.
• Multifaceted Projects: Directed additional initiatives involving creative and social media strategy, branding, packaging, industrial design, traditional print, and booth design.