PennWell Hub

One of the largest publishers of content in power, aviation, fire and public-sector industries, PennWell reaches millions of professionals through dozens of conferences across six continents. Their original content needed a new web and mobile platform that could scale with their vast offerings. The solution was PennWell Hub which spans web, iOS, Android and Universal Windows platforms. A dynamic and flexible foundation was created to apply across any touchpoint, device or environment. As content is the most valuable asset within the Hub, it was given priority. Imagery, iconography and colors were minimized to give equal weight to content across segments for easier exploring. The UWP experience differs slightly to take advantage of its wide offering of features and devices, but still maintains its relationship to the project vision.