Bluetopia | Los Angeles Dodgers

The Dodgers were about to celebrate their 50th year in Los Angeles and had secretly just signed Manny Ramirez when I was asked to create the branding campaign for an upcoming movie starring the fans, players and front office staff of the storied baseball team. In interviews with fans, I found that Dodger Stadium itself was considered a utopia of sorts where “magic happened nightly.” It became a visceral theme and when combined with their primary color, the name Bluetopia was born. The logo was created using the original Dodgers script font as inspiration.

Role Creative Director
Client Los Angeles Dodgers

Diverse characters and iconic imagery continue to tell a rich story through the entire campaign. To extend the theme even further, a blue carpet premiere was held for staff, friends and family of the Dodgers. To help generate a social media presence, a special invite only website was created just for the event where fans could prove their True Blue Spirit and earn tickets to opening night . The name has continued to stay relevant among fans and other baseball teams inspiring numerous spin-offs.