Jack Daniel's

A new mobile app from Jack Daniel’s and Young’s Market was developed to combine the Gaslamp Quarter in San Diego with the Padres baseball fans. The use of the Padres brand was not available but their colors were. A dark look was chosen with highlights of blue and sand to compliment the baseball marks. The main focus was to drive foot traffic to local watering holes that featured Jack Daniel’s or hosted JD parties. It also featured a loyalty component and the ability to gather feedback about events and JD products. As a separate project, a series of traditional print materials were created for the Old No. 7 Club restaurant.