Honda Center

Despite being ranked 3rd in sales Worldwide, Arrowhead Pond and Orange County were considered a secondary market to bigger cities like New York and Los Angeles. The following year the building got a new title sponsor with Honda and kicked off a branding campaign to give Honda Center, and the surrounding area, the attention it deserved. A campaign was developed that focused on the building, the cities that make up Orange County and the very high household income that comes with the 5th largest county in the US. It succeeded in keeping Honda Center top of mind with booking agents and increased event and sponsorship sales.