Crowd Source Development
Crowd Source Development created a modular and scalable mobile software platform to enable retailers to extend their brands into the digital space via smart phones and tablets. A powerful backend analytics suite manages every interaction with granularity down to the individual user, which can be acted upon to increase engagement, loyalty and sales. My role was to build a unique brand strategy and front end UI framework across their three main offerings that could be customized to suit any need quickly as new features and clients were added. A flexible style guide was created that could be expanded on demand with minimal tweaking and still retain a custom feel. A marketing and sales strategy was developed to compliment their goals along with all the necessary collateral and presentation materials.
OnSpot is a geo-location, loyalty and redemption tool designed exclusively for smartphones. It allows a brand to extend its reach in a given area, usually within a local “walkable” area, and target users with exclusive content and offers to increase foot traffic. Combined with existing social media strategies, OnSpot was particularly popular with retailers and restaurants and also with users who found the service to be convenient, intuitive and brought them real value and discounts they wouldn’t have normally known about. Over three dozen brands and counting have utilized the platform to increase redemption and loyalty while engaging their users in new and unique ways.
Designed for retailers with a focus on in-store engagement, Infinity is tailored for tablet devices to give users a better visual experience. A similar framework was created with an ecommerce database to support large and dynamic inventory and POS systems. Again, my role was to develop a modular, yet customizable UI, to sit on top of this framework to bring all the data to life in an engaging way for users and to increase sales. The platform was able to support social media, video and other engagement tools beyond purchasing. As a result, retailers who installed Infinity saw a total sales increase of at least 20% in the first three months of use.
B.mobile is a hyper-local app that allows businesses to reach out to customers as they approach a store front. Based on personal tastes, habits and past experiences, b.mobile learns about a user and compares available discounts, and then delivers meaningful and relevant deals as they approach. The intent is to provide retailers within a city or community engagement at the individual level with granular feedback on how they are interacting with the discounts, real-time feedback through surveys and location data.
