California Showcase

I had the privilege of collaborating with Terry Donahue on an ambitious project aimed at providing new opportunities for talented high school football players who had not yet been recruited by Division I colleges. The concept was to bring together seniors and college coaches from across the country for a one-day combine, where players could showcase their skills through a series of drills. Initially inspired by an event in Houston organized by Phil Camp, the CA Showcase has surpassed all expectations. The program has raised millions of dollars and helped hundreds of high school seniors secure scholarships and opportunities that would have otherwise been unavailable.

A complete brand identity was developed, along with a responsive website to capture sign-ups, attract new sponsors, and highlight the community impact. To date, the event has matched over 1,300 athletes with over $42M in scholarship opportunities across 27 states. Impressively, one in three high schoolers who attend the combine receive some form of financial aid.